With Formula 1’s highly anticipated return to Vegas, a mutual ambition for growth in the US, and a freshly signed contract, the stage was set to announce WhatsApp’s partnership with Mercedes F1 Team through a once in a lifetime fan experience – a real-life AMA with Toto Wolff.

Through WhatsApp, Mercedes-AMG PETRONAS F1 Team prides itself on being the most connected team on the circuit. For our first piece of content together, we decided to help make them the most connected fandom too. This film features Team Principal, Toto Wolff, hitting the strip of Vegas to connect with unsuspecting fans for an unforgettable meet-and-greet. Armed with a Mercedes sprinter van, F1 diehards, and an open-hearted leader, we showcased that with WhatsApp and Mercedes-AMG PETRONAS F1 Team together, fans are closer than ever to the inner workings of their favorite team.