The Safer You Feel, The More You Share
“We Are Ayenda" is both a documentary film and an activation intentionally woven into WhatsApp’s '23 Global Privacy campaign, strategically launched during the Women's World Cup season.
The film aims to raise awareness of the significance of privacy at a human level, positioning WhatsApp as leaders in the privacy domain.
By connecting with culturally relevant moments and voices through Women x Safety, a global territory with heightened privacy needs, ultimately fulfilling the campaign's central idea: "The Safer You Feel, The More You Share."
The full film is available for free on Amazon Prime Video and WhatsApp's YouTube channel.
We partnered with the Lab @ Anonymous content. The film premiered in New York City with a panel discussion featuring some awesome people like Abby Wambach and Ibtihaj Muhammud. Now, it's available on Amazon Prime Video and WhatsApp's YouTube channel in 60 countries. They've even got some female rights activists and footballers supporting the film on social media.
