In so many ways technology is modern day magic, which gave us license to represent our “layers of protection” in amazing ways. Each layer was interpreted in a simple and magical way that quickly told our audience how these products were working to serve their own personal needs.

From the outset, our goal was to make the layers of protection the most memorable part of our storytelling, stepping beyond reality allowed us to achieve exactly that. We juxtaposed these sometimes ridiculous visuals with a simple and restrained voice, carefully crafted to educate without any sense of hyperbole.