Big or small moments, silly or serious, we all have reasons we call versus text.
There’s no shortage of excuses to avoid calling someone. But sometimes we get so far into our own worlds we forget to let in the ones who matter most.
For both business and altruistic reasons, we want users to call each other more. To help trigger that, each of the four films focus on the kind of calls that happen in the moment and cascade into deeper conversations. The ones that allow ourselves to be more ourselves with the ones who remind us of where we came from.